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How did SF Space Walk 2025 go?

How did SF Space Walk 2025 go?

SF’s week of weed—called SF Space Walk—hit 3,800 RSVPs, drew guests from across the country, shifted narrative of California cannabis

Contact: SF Space Walk creator David Downs | (415) 240-2742 | david@sfspacewalk.com | SF Space Walk photos for promo use

“How did SF Space Walk 2025 go?” We think it went pretty well!

Our vision and mission is a thriving and exemplary San Francisco cannabis culture, and we lived that mission. Broadcasters beamed out images of packed lounges with happy folks having fun across the entire state and country.

First off, the growers dropped superb herbs. We saw phenomenal Bosky Champu; Sense Pie Scream; Sunset Connect Gotti Beltz; Snowtill Mirage; 710 Labs Donny Burger; Solful Limonata; Alien Labs Brain Wash; T.E.G. John Connor; Moon Valley G Nut #11; plus Established Farms Jawbreaker; Nasha Flowers Blue Dream; Seven Leaves Caribbean Breeze; Oakfruitland Super Boof; etc.

SF's weed week is called SF Space Walk.
Alien Labs released Brain Wash. An OZK cross. (David Downs)

We got tremendous media coverage from NBC, KRON, KTVU and many more worth over a million impressions.

  • Venues like Moe Greens enjoyed packed lounges with standing room only.
  • Brands like Alien Labs and Sense enjoyed meeting their fans and celebrating their herb.
  • The audience came from all over San Francisco, the Bay Area, California and as far as Chicago, Ohio, Nebraska, and Massachusetts.
  • And we at SF Space Walk had tons of fun.

One venue said it was the best Friday in recent memory.

“It’s like before COVID in here.”

Moe Greens Lounge manager

SF Space Walk 2025 – Key statistics

SF's weed week is called SF Space Walk.
(Photo by Mike Rosati for David Downs Presents)
  • Amount of media hits: 17+ (total media reach: 1 million-plus)
  • Instagram impressions: 188,589 (90-day period) (SF Space Walk)
  • Website page views: ~50K
  • IG Accounts reached: 42,911
  • Number of RSVPs: 3,801
  • Email: 2,610 subscribed; 9,852 emails sent; 52.6% ave. open rate
  • Number of units pre-ordered: 259+ units (mostly eighths)
  • Number of pre-orders: 200+ pre-orders
  • Number of events: 12
  • Biggest sales day: Friday at Moe Greens
  • Earned media impressions: [calculating]
  • Number of posters printed, distributed: 200
  • Number of flyers printer/distributed: 1,000
  • Logos on poster: 39
  • Number of art shows: 4
  • Number of mylar bags hung: 541

More details

SF's weed week is called SF Space Walk.
(Photo by Mike Rosati for David Downs Presents)

@SFSpaceWalk Instagram:

Top performing:

  • ‘Mark your calendars…’ 9,374 views
  • Schedule: 5,790 views

IG Live interviews: 7
IG grid posts: 60 (IG reels: 32)

@daviddowns IG:

122,845 views; 39,561 accounts reached

Email audience:

61% male; 44% are ages 25 to 34

Select earned media clips

Media Mentions:

Merch production: 

SF's weed week is called SF Space Walk.
(Photo by Mike Rosati for David Downs Presents)
  • 15 hats
  • 30 shirts (Sonny Wong collab)

Select quotes:

SF's weed week is called SF Space Walk.
(Photo by Mike Rosati for David Downs Presents)

“We had an excellent time at Moe Greens last night as part of SF Space Walk!” —Beard Bros

“Just wanted to thank you for an amazing space walk 2025 and an event I have been telling everybody about. I’ll definitely come back for as long as you can make this magic happen.” —Ohio visitor

“It was super cool. I’m telling all my friends about how great you all get down in the Bay for 420. I loved SF Space Walk, so thanks.” —Massachusetts visitor

“This [media coverage] is very good going into our battle to stop a tax increase. Nice job, guys!”

California NORML

“I was running the gravity bong non-stop for the entire event, so ‘Mission Accomplished.’” —Nasha Genetics

Sales highlights:

SF's weed week is called SF Space Walk.
(Photo by Mike Rosati for David Downs Presents)
  • RHCC pre-orders: 27 units
  • MCC pre-orders: 30 units
  • 7 Stars pre-orders: 73 units
  • Solful pre-orders: to be announced
  • Moe Greens pre-orders: 75 units
  • TGD pre-orders: 34 units

Event highlights

SF's weed week is called SF Space Walk.
(Photo by Mike Rosati for David Downs Presents)
  • Most event RSVPs: 4/20 Party at Mirus with 801 RSVPs
  • One seed breeder reported a single sale in the four digits. Another sold out of clones and had a line down the street
  • Runtz’s Ray Bama pulled up to the mylar art show opening and wants to take the show to New York
  • Haight Street Art Center hosted epic installations from Moon Made, Kandid Kush, and EMEK as well as the ‘Keep Glowing’ blacklight poster show
  • Surprise guest: Huckleberry Hill Farms pulled up on 7 Stars Saturday and gave out Amalfi cuts
  • Budtenders: We met our goal of 50 budtenders served for the Budtender Thankyou Party
  • Ancillary events:
    • Sonoma Hills Farm hosted a dope ticketed dinner
    • Chronic Culture hosted 3 packed events (2 comedy nights, and 1 budtender reception); 
    • PAX threw a Budtender Party
    • Dispensaries/lounges ran activations all week

What’s next?

SF Hash Week 2025 is July 8 to 14 from David Downs Presents
SF Hash Week 2025 is July 8 to 14 from David Downs Presents
  • SF Hash Week; July 8 to July 14; Warehouse Party Friday, July 11
  • Terpnami seed show; Dec. 6-7, 2025 (Dogpatch District)
  • SF Space Walk 2026: April 14 to 20
  • ‘Get to the Bag’ 2026: Opening April 3, 2026 (Mirus Gallery)
  • ‘Keep Glowing II’ reactive art show: April, 2026 (Haight Street Art Center)

Future improvements

  • Payment processing directly on SF Space Walk site
  • Increase free RSVP conversion to shoppers (ie $5 deposit on pre-order)
  • More deals and lower-ticket items for shoppers
  • A ‘20% off’ physical token program with venues and brands
  • Improved digital flyer creation and distribution
  • Lengthen out-of-home marketing campaign to 60 days with street team
  • Improved schedule marketing / website simplification
  • Earlier merch production
  • More budget transparency for advertisers
  • Bigger art show opening night / less dividing up audiences
  • More food tie-ins, more art, more music, more venues

Thankyou to the growers, venues, sponsors, guests, vendors, staff, media and everyone who made SF Space Walk possible. 

Email us your feedback, tips, suggestions, and wants/needs to: david@sfspacewalk.com. Let us know how we can do better!

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