Clonetopia returns—and growers mean business
Clonetopia powered by CANNA fall 2026 impact report
We successfully cloned Clonetopia, y’all.
Hundreds of California’s terp chasers and pro growers swooped on trays full of elite new cannabis genetics and met the rock star breeders in person Sept. 19-20 at the second Clonetopia powered by CANNA clone release festival, held at 7 Stars dispensary and the neighboring Exit Now gallery in Richmond, California.
Fall is when indoor tent growers acquire new genetics for winter runs, and large facilities add new strains to test for full 2027 production. We again used our combo of marketing, RSVPs, pre-order, clone pickup and a festive reception to make a new moment on the annual cannabis event calendar.
We hosted the Bay Area debut of 2026 “it” strain Toad Venom, as well two Purple City Genetics premiers, HendRx Farms’ debut of Blue Pops, and the launch of The Library nursery out of Sacramento. Talking Trees’ coveted clones sold out—again. And we sold clones for as much as $1,566 per cutting.
Up next, we have Terpnami seed rave Dec. 5-6. Clonetopia will return in May and September 2027.
Thank you to all involved, especially 7 Stars. Here’s some Clonetopia powered by CANNA II highlights.
Event
- Total attendee estimate: 150+
- RSVPs: 200+
- Days: 2
- Total event hours: 10
Genetics
- Nurseries represented: 6
- Cultivars offered: 18
- Highest-priced clone sold: $1,566 (Tire Fire OG; sold out)
- Best-selling cultivar by units: Black Maple Zuava —(Dulce de Uva x Sherbanger) x Zuava by The Library
- Over one-third of clone units sold were from the elite tier.
“People didn’t bat an eye at the prices. If you’re an enthusiast or industry person you came for the elites and know what they are worth.”
—Ben Grambergu, 7 Stars
Commerce
- Pre-order value: In the tens of thousands of dollars.
- Clones sold: In the hundreds.
- “It was so worth our time.” —7 Stars
- Tote tickets sold: 20
- Craft tickets sold: 15
- Boxes of CANNA Start nutrients given out: Four
“The return has already been exponentially greater than the investment. Appreciate all of the love and sweat put into it.”
—Carlos Nieto, The Library
Audience Reach
Owned media
- Social impressions: 80,000+
- Email opens: 4,000+
- Website visits: 20,000+
Earned media
- Earned media stories: 3
- Calendars cross-posted to: 7, including EventHi and Eventbrite; SF Station, Funcheap, Bay Area Registry, Humboldt County Growers Alliance + four California NORML newsletter mentions to its 30,000+ community members.
- Clonetopia powered by CANNA media clips: Leaf Magazine, The Highest Critic, Respect My Region
Print promo and merchandise
- 50 posters hung; 100 printed
- 50 Tote bags printed
- 20 craft kits assembled
Reach details
Web
- TBA active users on the website during the event’s campaign period (July 17-Sept. 27).
- TBA active users across Clonetopia event page, catalog, post, shop
- 7 sends
- 4,000+ total emails opened
- Open rate 27.2%
- Click-through rate 9.07%
Social media
Instagram – 52,000+
- 40K impressions from eight grid posts/reels
- 12K from dozens of IG story posts
- Top-performing post: Clonetopia powered by CANNA Poster
X – 10,000+ impressions
- 25 X posts for 10K impressions.
- Posts in r/BayAreaEnts; 5.3K views
- Regular shares to LinkedIn, which has 1,540 connections.
Substack
- Regular coverage on Fire Follower newsletter (370 industry subscribers, 500 followers, 20 paid subscribers.) Read the interview with Nelson Lindsley.
Discord
- Discord server with 186 members.
A new annual moment for the cannabis calendar
- Growers reached: Hundreds
- Number of states represented among visitors: 5
With appearances by:
- CANNA
- The Library/Kounter Kulture
- James Loud Genetics
- Ronin Seeds + Highline
- Talking Trees
- HendRx Nursery
- MOCA
- Grow it From Home
- Talk on feminized breeding by: Xeno Seed Co
“The only thing I can say is, ‘Wow.’ … My expectations were completely blown out of the water. I knew it would be something good, but there is some absolutely stupid bona fide triple-A heat.” —Michael Tebbs, Clonetopia powered by CANNA guest
“It was awesome—a really cool event. It was inspiring in a world of doom and gloom to have real people really stoked on some truly special medicine. They were genuinely excited. There were people planning way ahead to attend. It was so special to be surrounded by that energy. I’m already looking forward to May [2027].” —Ben Grambergu, 7 Stars | Exit Now
Lessons
We learned the September audience skews more industry and business-to-business, with ravenous early shoppers for whom getting genetics is a job. We can better serve the most engaged early birds.
“It was so cool to see the different B2B audience. We saw consumers buying one or two plants in May. The B2B crowd didn’t blink an eye at the elite tier clones. The people in the business were very grateful. It was really cool.” —Ben Grambergu, 7 Stars | Exit Now
Up next
Terpnami seed rave, Dec. 5-6; with over 30 breeders and 1,000 growers for two days in the East Bay.
Get notified of our next events
Sign up for our event emails here.
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Grow your audience
Contact David Downs Presents at david@sfspacewalk.com to request sales decks for Terpnami 2026, SF Space Walk 2027, SF Hash Week 2027, and Clonetopia 2027.
